Skip to Content


The mission of the Department of Marketing is to educate students to succeed in a dynamic business world. To accomplish this mission, faculty will combine effective teaching with basic, applied, and instructional scholarship with professional service. The faculty will strive for quality in all activities to help prepare students for leadership and service in a diverse, global, and competitive environment.

This program prepares students for challenging careers in a variety of business, non-profit, and governmental organizations. Marketing majors typically pursue careers in sales and sales management, product and brand management, retail management, physical distribution, marketing research, advertising, or international marketing. Texas State marketing students graduate with knowledge, skills, and a portfolio of projects that enable them to succeed in a dynamic business environment.

Degree Plan Information

Use the links below to access the Texas State University Catalog page for your desired degree plan. The catalog features a suggested course sequence for degree progression and additional information regarding major requirements.

B.B.A. Major in MKT

B.B.A. Major in MKT with Professional Sales Concentration

B.B.A. Major in MKT with Services Marketing Concentration